Content plays a crucial role in every business. Whether it is digital strategy, marketing, awareness, or education, all activities revolve around content. The quality of the content and effective management has a tremendous influence in defining the success of most digital activities. If drafted properly, the content has the power to introduce new boundaries of success for your business. It can target people based on their age, interests, region, and many other factors, which results in attracting the most meaningful traffic to your business, eventually leading to more success.
However, when it comes to managing the content or maintaining the productivity of the content creators, businesses face common challenges. The uniqueness and ownership of the content are two of these challenges which have been difficult to tackle. But, with powerful CMS like Sitefinity, your business can experience better control over its content.
With a plethora of features, Sitefinity allows you to easily manage your content creators, optimizing the creation and ownership of the content. Whether it is a subject matter expert or a professional writer, the Sitefinity CMS digital marketing platform exposes them to advanced content governance. The results are increased productivity and better quality of the content with better delivery.
The wide array of features provided by Sitefinity allows your content creators to work seamlessly, without any dependency on a platform or IT. Sitefinity development services create a secure environment for your content creators to manage their day-to-day tasks.
Regardless of the size of your business, the incorporation of Sitefinity development services will enhance the focus of your content creators and result in performance optimization.
Mentioned below are the top ways how you can manage content governance using Sitefinity.
Content Ownership
Employees belonging to different roles in the organization have different perspectives on the content requirements. The upper management level for the content includes the website administrators, product line managers, and heads of marketing departments. The primary characteristics required by them are consistency in the content delivery, integrity of the content, accuracy for a defined task, structure of the content, and brand marketing through the content. Maintaining all characteristics becomes a hefty task if not managed properly. Therefore, the need for content ownership is cloudless.
With Sitefinity website development, content ownership is simplified. Using various tools, the content on Sitefinity can be assigned to different people based on their roles. Documents, files, forms, or even individual content blocks can be easily assigned ownership on Sitefinity. This allows your business to reach its goal efficiently and on time.
Managing Access
Making sure that the right person has access to the right information at the right time is critical for a business. If your content is tampered with or leaked, it can result in the delay of a specific task. For instance, if your marketing campaign depends on a document that contains the content for announcement on various social media platforms, you need to ensure that this document is available to only the concerned authorities. Also, the authorities should not be delayed in accessing the content.
With Sitefinity CMS digital marketing platform, access management for your content has never been easier. Sitefinity allows you to distribute access among your employees and users by simply defining the permissions. This not only helps in managing access but also ensures the seamless functioning of the organization. Better content quality and integrity are a byproduct of the access management at Sitefinity CMS digital marketing platform.
Distributing Responsibility
A successful organization never depends on a single person for a particular activity. If a person leaves the organization or is unable to work due to any situation, the work assigned to the person gets delayed. However, when it comes to your website and content, a delay in work can lead to disastrous outcomes.
To avoid such situations and ensure the unabated working of the organization, Sitefinity allows you to create a functional group. The functional group essentially consists of a team of content owners who share the responsibility of carrying out the activities. Therefore, even if one person in the team is unavailable, others can quickly catch up to their tasks and complete them.
Content Management Workflows
Effective management is the most important factor in ensuring continuous success. Sitefinity introduces content management workflows where you can keep track of your pending tasks, ongoing work, and the ones that have been completed. This allows you to prioritize your work, resulting in better outcomes. Another benefit of the content management workflows by Sitefinity CMS digital marketing platform is the significant increase in productivity.
Synchronization and Delivery
As one of the most powerful features of Sitefinity, you no longer need the support of IT for the delivery of your content. All of your content along with dependencies such as images can be pushed to the live website in a generalized way. This allows the IT guys to focus on maintaining the website and the content creators to focus on delivering their content efficiently.
Coming towards the advanced features, Sitefinity CMS digital marketing platform supports content synchronization between testing and live environments and CI/CD out of the box. It also provides a feature called SitSync that integrates with the existing workflows and carry out specific tasks.
Tracking
Keeping track of individual activities serves many purposes. For one, it is essential to keep track of the actions performed by each user to analyze their performance and efforts. Another prominent reason is tracking the source of any issues. Sitefinity maintains a complete audit trail of activities performed by different people. This audit trail can be extremely useful in determining the cause of any issue regarding stability, performance, security, integrity, and more. This instills a sense of responsibility among the users and ensures that certain mistakes are not repeated in the future.