A shopping cart sits at the last place in the shopping flow of the customer with the only thing left is to complete the payment. This is where all the efforts you have put into your Magento 2 website give you the actual result. Designing a shopping cart is one of the most important steps as the information displayed on this page along with the way it is displayed plays a huge role in ensuring that the customer goes through with the payment.
One misconception that Magento 2 website developers have is that the shopping carts should display only the order overview, but it should display much more. Essentially, the shopping cart needs to display critical purchase information that helps the customer make a purchase decision. Other than that, it should strategically show additional products related to the product being purchased so that the Magento 2 website can be leveraged for impulse shopping and you end up getting better cart value from the customer.
The lack of such information is the reason why shopping carts have high abandonment rates. Many customers leave the idea of purchasing from your store when they are disappointed by the shopping cart. So basically, potentially loyal customers become cold leads when the shopping cart is not designed properly.
Recognizing this, we have decided to share our insights and knowledge with you. So, in this blog, we bring to you the top Magento cart page design tips to get better client retention from your Magento 2 shopping cart.
Design tips for your Magento 2 website cart page
One thing to keep in mind before getting into the design is that customers prefer a design that they can understand easily. No one likes to read a page or spend much time on a page even if it is a shopping cart. Every customer wants an at-a-glance experience when completing any step on your Magento 2 website. Therefore, your first and foremost aim while designing the shopping cart page in your Magento 2 website should be to keep the customer experience as the highest priority.
Another thing to keep in mind is that your cart page should not have any unnecessary information that takes the customer’s attention away from the actual task to do, which is to click the checkout button and complete the payment. If your customer redirects from the cart page, chances are that he may never return, and your sales will be affected. Above all, whatever your design is, ensure that the cart page performance is optimal. Nothing affects your sales more badly than a slow cart page.
Layout
Many developers forget the fact that the cart page is there for the customers to complete payments and therefore, the developers end up creating an overwhelming layout in the pursuit of showing more information and making the design look professional. The point here is, that the design does not matter as much as the layout and when it comes to the layout, the simpler the better.
Moreover, when the layout is kept simple, the flow of completing the purchase becomes more effective and the real purpose of having a cart page fulfilled is to get the customer to complete the purchase. The best tip for keeping the layout simple is to identify the necessary and unnecessary elements. Removing unnecessary elements not only helps in simplifying the layout but also improves the speed of the website.
For this purpose, we have defined a few necessary elements;
- Product Overview
- Quantity manipulation
- High-quality images
- Customer selected attributes
- Edit option
Trust seals
Online shopping has been a favorite place for fraudsters and as a result, every customer wants to feel safe. Trust seals provide this feeling of safety to the customers and allow them to shop comfortably on your Magento website. Adding trust seals on your Magento 2 website shows that your website is secure and reliable.
Just any trust seal is not going to serve the purpose. You have to recognize which trust seals carry actual value for your website. There are two essential types of trust seals that you should look for,
- A third-party seal which is issued by a company specializing in security is usually the best trust seal for your Magento 2 website. You can directly add a badge issued by the company for your website.
- Second, is displaying the USPs of your website in such a way that the customer can easily identify the quality of your services. For instance, a money-back guarantee or free replacement for sizes.
Coupon code options
Coupons come under the content to be included on the cart page of your Magento 2 website design. They have their pros and cons so, coupon codes need to be well thought out before they are added to the cart page. For instance, many customers leave the store if they think they are not getting enough discount.
Graphics
There is a thin line between the right amount of graphics and putting too many graphics on your Magento 2 website. One problem faced by many online stores is that they are unable to give the actual look and feel of the product to the customers. Graphics such as product imagery play a crucial role in giving a glimpse of the product to the customers and ensuring that the customers complete the buying process.
A low-quality image will end up depreciating the value of your product in the eyes of the customers while a high-quality image results in added value. The image itself needs to be well-thought-out. For instance, an image for shoes should be a person wearing them and feeling comfortable rather than just the shoes on a white background.
Conclusion
Other than the aforementioned details, close-ups, videos of the product, client reviews, and other relevant details also come under the necessary information. However, there may be several other necessary attributes. It depends on the product and the website. All in all, your cart page plays a crucial role in the purchase lifecycle and should be designed with the best practices in mind.